Mobile click-to call lives in a mobile display ad banner or expandable. Messaging and design of ad will allow users to understand client brand/service/product. The user can click on the banner ad to call the designated number for campaign.
Assets we will need to build this out:
1. Logos, images and copy for the 320x50
2. Logos, images and copy for the expanded state if needed (320x480)
3. Phone number
4. Click through url if needed
5. Bullseye & O&O friendly